bev by black+decker™

Your personal bartender— Make delicious mixologist-crafted cocktails and mocktails in seconds from the comfort of your home. Whether you're unwinding on the couch after a long day of work, hosting an intimate dinner party or throwing a blowout backyard BBQ, bev by BLACK+DECKER™ cocktail maker lets you mix up any occasion with personalized cocktails at the touch of a button. Now, every drink enthusiast can feel like they have their own personal bartender at home.

Brand design, name concepting, packaging design, landing page design, social media design and email design.

Packaging design

Cocktail Cards

Bartesian® cocktail drink cards outlining drink “identities” and what accompanies each drink well.

Social media

Instagram stories to allow users to participate in polls about their drink preferences.

Instagram feed cultivating the look and feel of the bev by BLACK+DECKER® cocktail maker.

Instagram story bev by BLACK+DECKER™ branded stickers for users to post their cocktail machines and promote the product.

influencer content

The BLACK+DECKER® marketing team sent personalized packages to various influencers and celebrities in hopes that they would post about the bev by BLACK+DECKER™ cocktail machine on their social media to give the product some “free” advertising. Several influencers and celebrities, including Gabrielle Union, posted about the product on their TikToks, as seen below.