NFL CAMPAIGN
Back to the Heart of the Game
Recently riddled with scandal, the NFL needs to find a way to get "back to the heart of the game" and focus on the comradery and sense of community the league once instilled. This NFL campaign focuses on the good that the players are doing off of the field to unite and make a difference in their communities. Aiming to remind people of the sense of pride the league once had.
Concept, layout design, editorial design, copy
Limited edition trading cards, highlighting the ten most charitable players in the NFL.
Special edition NFL Magazine focusing on getting the league back to the heart of the game.
Billboard series bringing attention to the new NFL campaign.
Poster series bringing attention to the players achievements off of the field.
